Group Buying Market May See Big Move | Major Giants Groupon, GoodTwo, LivingSocial

Stay up to date with Group Buying Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.

Global Group Buying Market, Outlook and Forecast 2022-2028 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support. The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Group Buying Market. Some of the key players profiled in the study are Groupon (United States), GoodTwo (United States), Meituan Dianping (China), Alibaba (China), LivingSocial (United States), Woot (United States), 1SaleADay (United States), Ruelala (United States), Hautelook (United States), Amazon (United States).

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Group Buying Market Overview:

Group buying models provide great deals for consumers, the technology enables helps millions of users to access great discounts from manufacturers by agreeing on certain amounts. These teams are getting discount from sellers when a large number of people buy the same item. Group buying is known as collective buying, offer products and services at significantly reduced prices on the conditions on which the minimum number of buyers would make a purchase. The origin of group buying is from China.

The segments and sub-section of Group Buying market is shown below:

Group Buying Market Study by Service Industry (Food & Beverages, Amusement Parks, Hotels & Restaurants, Salon & Spas), Platform (Online Platform, Offline Platform)

Market Drivers

  • An increasing number of e-commerce players across the globe
  • The growing number of application services from various sectors

Market Trend

  • Increase group buying offers majorly in credit card purchase


  • Advancement in the logistics industry
  • Growing concerns about product promotions from retailers


  • Lack of consumer awareness

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Important years considered in the Group Buying study:

Historical year – 2018-2022; Base year – 2022; Forecast period** – 2023 to 2028 [** unless otherwise stated]

If opting for the Global version of Group Buying Market; then below country analysis would be included:
• North America (USA, Canada and Mexico)
• Europe (Germany, France, the United Kingdom, Netherlands, Italy, Nordic Nations, Spain, Switzerland and Rest of Europe)
• Asia-Pacific (China, Japan, Australia, New Zealand, South Korea, India, Southeast Asia and Rest of APAC)
• South America (Brazil, Argentina, Chile, Colombia, Rest of countries etc.)
• Middle East and Africa (Saudi Arabia, United Arab Emirates, Israel, Egypt, Turkey, Nigeria, South Africa, Rest of MEA)

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Key Questions Answered with this Study

1) What makes Group Buying Market feasible for long term investment?
2) Know value chain areas where players can create value?
3) Territory that may see steep rise in CAGR & Y-O-Y growth?
4) What geographic region would have better demand for product/services?
5) What opportunity emerging territory would offer to established and new entrants in Group Buying market?
6) Risk side analysis connected with service providers?
7) How influencing factors driving the demand of Group Buying in next few years?
8) What is the impact analysis of various factors in the Group Buying market growth?
9) What strategies of big players help them acquire share in mature market?
10) How Technology and Customer-Centric Innovation is bringing big Change in Group Buying Market?

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There are 15 Chapters to display the Group Buying Market

Chapter 1, Overview to describe Definition, Specifications and Classification of Group Buying market, by Service Industry (Food & Beverages, Amusement Parks, Hotels & Restaurants, Salon & Spas), Platform (Online Platform, Offline Platform);
Chapter 2, objective of the study.
Chapter 3, Research methodology, measures, assumptions and analytical tools
Chapter 4 and 5, Group Buying Market Trend Analysis, Drivers, Challenges by consumer behaviour, Marketing Channels, Value Chain Analysis
Chapter 6 and 7, to show the Group Buying Market Analysis, segmentation analysis, characteristics;
Chapter 8 and 9, to show Five forces (bargaining Power of buyers/suppliers), Threats to new entrants and market condition;
Chapter 10 and 11, to show analysis by regional segmentation, comparison, leading countries and opportunities; Customer Behaviour

Thanks for showing interest in Group Buying Industry Research Publication; you can also get individual chapter wise section or region wise report version like North America, LATAM, United States, GCC, Southeast Asia, Europe, APAC, United Kingdom, India or China etc.

About Author:
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